Ledford, Jerri L.

Google Analytics [electronic resource] / Jerri Ledford, Joe Teixeira and Mary E. Tyler. - 3rd ed. - Indianapolis, Ind. : Wiley Pub., 2010. - xxvii, 404 p. : ill.

Includes index.

pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Google Analytics.


Internet searching--Statistical services.
Web usage mining--Computer programs.
Internet users--Data processing.--Statistics


Electronic books.

TK5105.885.G66 / L43 2010eb