Google Analytics [electronic resource] /
Jerri Ledford, Joe Teixeira and Mary E. Tyler.
- 3rd ed.
- Indianapolis, Ind. : Wiley Pub., 2010.
- xxvii, 404 p. : ill.
Includes index.
pt. 1. Getting started with Google Analytics -- pt. 2. Analytics and site statistics : concepts and methods -- pt. 3. Advanced implementation -- pt. 4. The reports.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Google Analytics.
Internet searching--Statistical services. Web usage mining--Computer programs. Internet users--Data processing.--Statistics