TY  - BOOK
AU  - MacInnis,Deborah J.
AU  - Park,C.Whan
AU  - Priester,Joseph W.
ED  - Society for Consumer Psychology.
ED  - ebrary, Inc.
TI  - Handbook of brand relationships
AV  - HF5415.55 .H357 2009eb
U1  - 658.8/27 22
PY  - 2009///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Relationship marketing
KW  - Brand choice
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Electronic books
KW  - local
N1  - "Society for Consumer Psychology"--Cover; Includes bibliographical references and indexes; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10373252
ER  -