Business strategy in a semiglobal economy [electronic resource] /
Panos Mourdoukoutas.
- Armonk, N.Y. : M.E. Sharpe, c2006.
- xv, 213 p. : ill. ; 24 cm.
Includes bibliographical references (p. 197-207) and index.
Introduction : the rise of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation -- The future of the semiglobal corporation.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
GBA598635 bnb
Uk
Strategic planning. Globalization. International business enterprises. Competition, International.