Remley, Dirk.
The neuroscience of multimodal persuasive messages persuading the brain / [electronic resource] :
Dirk Remley.
- New York : Routledge, 2017.
- 1 online resource (161 p.) : ill.
- Routledge studies in technical communication, rhetoric, and culture ; 6 .
- Routledge studies in technical communication, rhetoric, and culture ; 6. .
Includes bibliographical references and index.
Mode of access: World Wide Web.
9781315206325 (e-book : PDF)
Persuasion (Psychology)
Cognitive neuroscience.
Electronic books.
153.852 / R388