Remley, Dirk.

The neuroscience of multimodal persuasive messages persuading the brain / [electronic resource] : Dirk Remley. - New York : Routledge, 2017. - 1 online resource (161 p.) : ill. - Routledge studies in technical communication, rhetoric, and culture ; 6 . - Routledge studies in technical communication, rhetoric, and culture ; 6. .

Includes bibliographical references and index.




Mode of access: World Wide Web.

9781315206325 (e-book : PDF)


Persuasion (Psychology)
Cognitive neuroscience.


Electronic books.

153.852 / R388