Moriarty, Sandra E. <br/><br/>
Advertising & IMC :  principles & practice / 
 Advertising and IMC 
Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. 
 - 11e [edition]. 
 - xxx, 634 pages :  illustrations ;  29 cm 
<br/><br/> Revised edition of Advertising & IMC, [2015]. 
<br/><br/>Includes bibliographical references (pages 595-608) and index. 
<br/><br/><label>ISBN: </label>9780134480435 0134480430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>659.1  / MOR 2019