TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wood,Charles
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9780134480435
U1  - 659.1 
PY  - 2019///]
CY  - New York, NY
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
KW  - Branding (Marketing)
N1  - Revised edition of Advertising & IMC, [2015]; Includes bibliographical references (pages 595-608) and index
ER  -