Barry, Pete The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - Third edition. Revised and expanded third edition. - 320 pages : illustrations ; 25 cm Includes bibliographical references and index. ISBN: 9780500518984 (hardback) Subjects--Topical Terms: Advertising.Advertising campaigns.Advertising copy. Dewey Class. No.: 659.1 / BAR 2016