TY  - BOOK
AU  - Barry,Pete
TI  - The advertising concept book: think now, design later : a complete guide to creative ideas, strategies and campaigns 
SN  - 9780500518984 (hardback)
U1  - 659.1 
PY  - 2016///]
CY  - London
PB  - Thames & Hudson
KW  - Advertising
KW  - Advertising campaigns
KW  - Advertising copy
N1  - Includes bibliographical references and index
ER  -