The Adweek copywriting handbook : the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /
Copywriting handbook
Joseph Sugarman.
- Hoboken, N.J. : Wiley, c2007.
- xix, 338 p. : ill. ; 24 cm.
"An Adweek book"--Cover.
Includes bibliographical references (p. 325-326) and index.