Baran, Roger J.  1945- <br/><br/>
Customer relationship management :  the foundation of contemporary marketing strategy / 
 CRM 
Roger J. Baran and Robert J. Galka. 
 - Second edition. 
 - vi, 449 pages :  illustrations ;  26 cm 
<br/><br/> First edition published under the title CRM : the foundation of contemporary marketing strategy in 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138919518 9781138919525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Relationship marketing.<br/>Industrial management
<br/><br/><label>Dewey Class. No.: </label>658.812  / BAR 2017