TY  - BOOK
AU  - Baran,Roger J.
AU  - Galka,Robert J.
TI  - Customer relationship management: the foundation of contemporary marketing strategy 
SN  - 9781138919518
U1  - 658.812 
PY  - 2017///
CY  - New York, London
PB  - Routledge, Taylor & Francis Group
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Industrial management
N1  - First edition published under the title CRM : the foundation of contemporary marketing strategy in 2013; Includes bibliographical references and index
ER  -