TY  - BOOK
AU  - Walters,Suzanne
TI  - Library marketing that works
SN  - 1555704735 (pbk.)
U1  - 021.7 
PY  - 2004///
CY  - New York
PB  - Neal-Schuman Publishers
KW  - Libraries
KW  - Public relations
KW  - Handbooks, manuals, etc
KW  - Marketing
N1  - Includes index; "Included on the CD is the full set of Brainstorms, questions and worksheets ... and a One-Day Marketing Workshop including PowerPoint presentation and handouts"--p. xvi
ER  -