TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
AU  - Bernarda,Gregory
AU  - Smith,Alan
AU  - Papadakos,Trish
TI  - Value proposition design: how to create products and services customers want 
T2  - Strategyzer series
SN  - 9781118968055
U1  - 658.4012 
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons
KW  - Customer services
KW  - Management
KW  - Quality control
KW  - Production management
KW  - Business planning
KW  - Strategic planning
KW  - Customer relations
N1  - Includes index
N2  - The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com
ER  -