Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - Twelfth edition. 
 - xv, 298 pages :  illustrations (some colour) ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780133931211 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media--Technological innovations.<br/>Mass media--Social aspects.<br/>Communication--Technological innovations.<br/>Mass media and culture.
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV 2017