Kotler, Philip,

Marketing management : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong. - Seventh edition. - xvi, 845, A-15, E-31, G-10, C-3, I-26 pages : illustrations ; 28 cm

Includes bibliographical references and indexes.

9781292089584


Marketing--Management.
Marketing--Management.--Asia
Marketing.

658.8 / KOT 2018