Kotler, Philip,
Marketing management : an Asian perspective /
Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong.
- Seventh edition.
- xvi, 845, A-15, E-31, G-10, C-3, I-26 pages : illustrations ; 28 cm
Includes bibliographical references and indexes.
9781292089584
Marketing--Management.
Marketing--Management.--Asia
Marketing.
658.8 / KOT 2018