TY - BOOK AU - Gessinger,G.H. TI - Materials and innovative product development: using common sense SN - 1856175596 (hbk.) U1 - 620.11 PY - 2009/// CY - Amsterdam PB - Elsevier/Butterworth-Heinemann KW - Materials science KW - Product management KW - New products KW - Research, Industrial KW - Management N1 - Includes bibliographical references and index ER -