Clarke, Alan,  1956- <br/><br/>
International hospitality management :  concepts and cases / 
[Alan] Clarke and [Wei] Chen. 
 - Oxford :  Elsevier/Butterworth-Heinemann,  c2007. 
 - x, 382 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Welcome: an introduction to international hospitality - 2. Cultures and the challenges of international hospitality - 3. The international hospitality industry - 4. Exploring the international environment - 5. International marketing - 6. International hospitality market entry - 7. Strategic planning and international hospitality - 8. International human resources management: managing diversity - 9. Entrepreneurship and SMEs in the global market - 10. Managing social responsibility in international hospitality - 11. The analysis of international hospitality management. 
<br/><br/><label>ISBN: </label>9780750666756 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Management.<br/>International business enterprises--Management<br/>Hospitality industry--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>647.94068  / CLA