TY  - BOOK
AU  - Clarke,Alan
AU  - Chen,Wei
TI  - International hospitality management: concepts and cases 
SN  - 9780750666756 (pbk.)
U1  - 647.94068 
PY  - 2007///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Hospitality industry
KW  - Management
KW  - International business enterprises
KW  - Case studies
N1  - Includes bibliographical references and index; 1. Welcome: an introduction to international hospitality - 2. Cultures and the challenges of international hospitality - 3. The international hospitality industry - 4. Exploring the international environment - 5. International marketing - 6. International hospitality market entry - 7. Strategic planning and international hospitality - 8. International human resources management: managing diversity - 9. Entrepreneurship and SMEs in the global market - 10. Managing social responsibility in international hospitality - 11. The analysis of international hospitality management
ER  -