Taylor's Library Search for 'se,phr:"Irwin series in marketing"'with limit(s): 'suppress:false'

A preface to marketing management /

By Peter, J. Paul..
Burr Ridge, Ill. : Irwin, 1994 .
xii, 352 p. ; 24 cm..
0256122512

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Essentials of marketing /

By McCarthy, E. Jerome.
Homewood, Illinois : Irwin, 1988 .
xvi, 512 p. : , Computer-aided problems for use with essentials of marketing. 4th ed. / E. Jerome McCarthy and William D. Perreault (36 p. ; 24 cm), 1988. ISBN 0256065632 25 cm..
0256060096

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Marketing /

Boston, Mass. : Irwin/McGraw-Hill, 1997 .
xxxii, 736 p. : 29 cm..
0256189684

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Global marketing : foreign entry, local marketing & global management /

By Johansson, Johny K..
.
xvi, 647 pages : 29 cm..
0072961805 (hardback) | 0071244549 (paperback : international edition)

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Marketing channels : a relationship management approach /

By Pelton, Lou E..
Chicago, Ill. : Irwin, 1997 .
xxii, 728 p. ; 24cm..
025617802X

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Contemporary advertising /

By Arens, William F..
Chicago : Irwin, 1996 .
xxxi, 612 p. ; 28 cm..
0256182574

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Marketing research : within a changing information environment /

By Hair, Joseph F.,.
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxvii, 700 p. : 26 cm..
0071115927 (pbk., Int'l ed.) | 9780071115926 (pbk., Int'l ed.)

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.,.
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xl, 638, (36) p. : 28 cm.+.
0072935898 (pbk.) | 0072964642 (CD-ROM) | 0072864710 (Clippings) | 0073079204 (pkg.) | 0071116346 (pbk.) (Int. ed.)

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Marketing : the core /

By Kerin, Roger A..
Boston, Mass. : McGraw-Hill/Irwin, 2004 .
xxxii, 405 (57) p. : 28 cm..
007121478X (pbk. : Int.ed.)

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Consumer behavior and marketing strategy /

By Peter, J. Paul..
New York : McGraw-Hill, 2005 .
xxv, 578 p. : 27 cm..
0072864877 (hbk)

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Management of a sales force /

By Spiro, Rosann L..
N.Y. : McGraw-Hill/Irwin, 2003 .
xxiii, 564 p. : , Catalogued based on Int. ed. 25 cm..
0071198989 | 0072398876

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Contemporary advertising /

By Arens, William F..
Boston, Mass. : McGraw-Hill/Irwin, 2004 .
xlii, 617, [62] p. : , Includes index. 29 cm. +.
0072537728 (hbk) | 0071214259 (Int. ed.)

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Marketing /

New York, N.Y. : McGraw-Hill/Irwin, 2006 .
xlvi, 733 p. : , 1 CD-ROM : Student CD-ROM to accompany Marketing, 8th ed. | Instructor's Resource CD-ROMs : Marketing by Kerin, 8th ed. 29 cm. +.
0071116095 (pbk.) | 007282884D (Instructor's Resource CD-ROM) | 00711609D (CD-ROM) | 0071116087 (pbk. : Int. ed.) | 0072828889 (CD-ROM) | 0073080152 (pkg) | 0072828803 (hbk.)

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Consumer behavior : building marketing strategy /

By Hawkins, Del I..
Boston : McGraw-Hill Irwin, 2004 .
xxvi, 790 p. : 27 cm +.
0071240403 (Int. ed) (pbk)

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Internet marketing : integrating online and offline strategies /

By Roberts, Mary Lou..
Boston, Mass. : McGraw-Hill/Irwin, 2003 .
xix, 471 p. : 26 cm..
0072827033 (pbk.)

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Essentials of marketing : a global-managerial approach /

By Perreault, William D.,.
Boston : Irwin/McGraw-Hill, 2003 .
xxxii, 624 [31] p. ; , 1 CD-ROM : CD-ROM to accompany Essentials of Marketing : a global managerial approach. 9th ed. | Accompanied by: Applications in basic marketing : clippings from the popular business press. 2002-2003 ed. / William D. Perreault Jr., E. Jerome McCarthy (ix, 214 p. ; 26 cm.), c2003. 28 cm. +.
0071198695 | 0072464208 | 0072467207 (CD-ROM) | 0072557982.

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Marketing research : within a changing information environment /

By Hair, Joseph F.,.
Boston : McGraw-Hill/Irwin, 2003 .
xxiii, 720 p. : 26 cm. +.
0072467576

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Marketing strategy : a decision-focused approach /

Boston, Mass. : McGraw-Hill/Irwin, 2003 .
xviii, 365 p. : , Catalogued based on Int. ed. | Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche.3rd ed. c1999. | Title on CD-ROM : GAMAR 3 26 cm. +.
0071151176 | 0071199071 | 0072466707

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Marketing management : a strategic, decision-making approach /

Boston, Mass. : McGraw-Hill, 2005 .
xxiv, 520 p. : 26 cm..
0072863706 (pbk.)

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Strategic marketing /

By Cravens, David W..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xvii , 726 p. : 26 cm..
0071244328 (pbk) | 0072966343 (hbk.)

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Analysis for marketing planning /

By Lehmann, Donald R..
Boston : McGraw-Hill/Irvin, 2005 .
xii, 256 p. : , Includes index. 23 cm..
007123831X (pbk.)

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Introduction to e-commerce /

By Rayport, Jeffrey F..
Boston, Mass. : McGraw-Hill/Irwin marketspaceU 2004 .
xxvii, 516 p. : , Includes index 27 cm..
0072553472 (hbk.) | 0072865253 (shrink-wrapped) | 0071232664 (Int. ed.)

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Which ad pulled best? : 40 case histories on how to write and design ads that work /

Boston, Mass. : McGraw-Hill/Irwin, 2003 .
xvii, 120 p. : , Includes index. 28 cm..
0072556641 (pbk.)

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Churchill/Ford/Walker's sales force management /

By Johnston, Mark W..
Boston : McGraw-Hill/Irwin, 2003 .
xx, 603 p. : , Includes index | Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill. 27 cm. +.
007121321X | 0072466480

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Marketing management : text and cases /

By Lal, Rajiv..
New York, N.Y. : McGraw-Hill/Irwin, 2005 .
xiii, 812 p. : 26 cm..
0072967625 (hbk.) | 007124218X (pbk : Int. ed.)

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Marketing management : text and cases /

By Dolan, Robert J..
New York : Irwin / McGraw-Hill, 2002 .
ix, 498 p. : 26 cm..
0071123288

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Fundamentals of selling : [customers for life through service] /

By Futrell, Charles..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxv, 658 p. : 26 cm. +.
0073192635

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Fundamentals of selling : customers for life through service /

By Futrell, Charles..
Boston, Mass. : McGraw-Hill / Irwin, 2006 .
xxv, 658 p. : 26 cm. +.
0071115889 | 0072962151 (CD-ROM)

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Business marketing : connecting strategy, relationships, and learning /

By Dwyer, F. Robert.
.
xxix, 683 pages : 26 cm..
0071244387 (paperback : international edition) | 0072865784 (hardback)

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The survey research handbook /

By Alreck, Pamela L..
Boston : McGraw-Hill/Irwin, 2004 .
xxv, 463 p. : , Includes index. 24 cm..
0072945486 (pbk)

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International marketing /

By Cateora, Philip R..
Boston : McGraw-Hill/Irwin, 2005 .
xxxiii, 697 p. : 29 cm. +.
0072833718 (hbk)

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Consumers /

By Arnould, Eric J..
.
xxv, 845, [22] pages : 27 cm..
0072537140

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Marketing management : a strategic, decision-making approach /

Boston, Mass. : McGraw-Hill, 2002 .
xxi, 594 p. : , 1 CD-ROM : GAMAR 3 CD-ROM to accompany Marketing management by Jean Claude larreche (INSEAD). 26 cm. +.
0071123075 (Int.ed.) | 0071123083 (pkg) | 0072315237 | 0072315288 (CD-ROM)

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Contemporary advertising /

By Arens, William F..
Boston, Mass. : McGraw-Hill, 2002 .
xxxii, 614 p. : 29 cm. +.
0071122931 (Int.ed.) | 0072415444

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Global marketing : foreign entry, local marketing & global management /

By Johansson, Johny K..
New York, N.Y. : McGraw-Hill/Irwin, 2003 .
xviii, 654 p. : 28 cm..
0072471484

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Principles of advertising & IMC /

By Duncan, Tom.
Chicago, IL : McGraw-Hill/Irwin, 2005 .
xxvii, 774 p. : 29 cm. +.
0072537744 (hbk.) | 0071115390 (pbk.)

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