<?xml version="1.0" encoding="utf-8" ?> <rss version="2.0" xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom"> <channel> <title> <![CDATA[Taylor's Library Search for 'su:{Broadcast advertising}'with limit(s): 'suppress:false']]> </title> <!-- prettier-ignore-start --> <link> https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-search.pl?idx=&#38;q=su%3A%7BBroadcast%20advertising%7D&#38;sort_by=relevance&#38;format=rss </link> <!-- prettier-ignore-end --> <atom:link rel="self" type="application/rss+xml" href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-search.pl?idx=&#38;q=su%3A%7BBroadcast%20advertising%7D&#38;sort_by=relevance&#38;format=rss" /> <description> <![CDATA[ Search results for 'su:{Broadcast advertising}'with limit(s): 'suppress:false' at Taylor's Library]]> </description> <opensearch:totalResults>16</opensearch:totalResults> <opensearch:startIndex>0</opensearch:startIndex> <opensearch:itemsPerPage>50</opensearch:itemsPerPage> <atom:link rel="search" type="application/opensearchdescription+xml" href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-search.pl?idx=&#38;q=su%3A%7BBroadcast%20advertising%7D&#38;sort_by=relevance&#38;format=opensearchdescription" /> <opensearch:Query role="request" searchTerms="idx%3D%26q%3Dsu%253A%257BBroadcast%2520advertising%257Dsuppress%3Afalse" startPage="" /> <item> <title> Media selling : television, print, Internet, radio / </title> <dc:identifier>ISBN:1405158395 (pbk.) | 9781405158398 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=52165</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Warner, Charles,.<br /> Chichester, West Sussex, U.K. ; | Malden, MA : Wiley-Blackwell, 2009 .<br /> xv, 600 p. : 25 cm..<br /> 1405158395 (pbk.) | 9781405158398 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=52165">Place hold on <em>Media selling :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=52165</guid> </item> <item> <title> Media selling : broadcast, cable, print and interactive / </title> <dc:identifier>ISBN:0813804175 (pbk.) | 9780813804170 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=22800</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Warner, Charles,.<br /> Ames, Iowa : Iowa State Press, 2004 .<br /> xiv, 598 p. : , Rev. ed. of: Broadcast and cable selling. 2nd ed. 1993. 26 cm..<br /> 0813804175 (pbk.) | 9780813804170 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=22800">Place hold on <em>Media selling :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=22800</guid> </item> <item> <title> Copywriting for the electronic media : a practical guide / </title> <dc:identifier>ISBN:0534629148 (pbk.) | 9780534629144 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=94572</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Meeske, Milan D..<br /> Belmont, CA : Thomson/Wadsworth, 2006 .<br /> xvi, 312 p. : 28 cm..<br /> 0534629148 (pbk.) | 9780534629144 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=94572">Place hold on <em>Copywriting for the electronic media :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=94572</guid> </item> <item> <title> Copywriting for the electronic media : a practical guide / </title> <dc:identifier>ISBN:9780495411178 (paperback)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=48499</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Meeske, Milan D..<br /> .<br /> xv, 312 pages : 28 cm.<br /> 9780495411178 (paperback) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=48499">Place hold on <em>Copywriting for the electronic media :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=48499</guid> </item> <item> <title> Copywriting for the electronic media : a practical guide / </title> <dc:identifier>ISBN:0534526608</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=33308</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Meeske, Milan D..<br /> Belmont, CA : Thomson/Wadsworth, 2003 .<br /> xiv, 306 p. : , Cover title. 28 cm..<br /> 0534526608 </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=33308">Place hold on <em>Copywriting for the electronic media :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=33308</guid> </item> <item> <title> Sounds like branding : using the power of music to turn customers into fans / </title> <dc:identifier>ISBN:9781408151433 (pbk.) | 140815143X (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=135087</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Lusensky, Jakob..<br /> London : Bloomsbury, 2011 .<br /> x, 162 p. ; , First published in 2010 by Sweden by Norstedts Publishing Group. 20 cm..<br /> 9781408151433 (pbk.) | 140815143X (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=135087">Place hold on <em>Sounds like branding :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=135087</guid> </item> <item> <title> Net words : creating high-impact online copy / </title> <dc:identifier>ISBN:0071380396</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=38704</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Usborne, Nick..<br /> New York : McGraw-Hill, 2002 .<br /> xvi, 256 p. : , Includes index. 22 cm..<br /> 0071380396 </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=38704">Place hold on <em>Net words :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=38704</guid> </item> <item> <title> Brought to you by postwar television advertising and the American dream / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=75922</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Samuel, Lawrence R..<br /> Austin : University of Texas Press, 2001 .<br /> xxi, 266 p. : </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=75922">Place hold on <em>Brought to you by</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=75922</guid> </item> <item> <title> Broadcast/cable copywriting / </title> <dc:identifier>ISBN:0205393241</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=33077</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Orlik, Peter B..<br /> Boston, MA : Allyn and Bacon, 2004 .<br /> xiv, 514 p.: 23cm..<br /> 0205393241 </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=33077">Place hold on <em>Broadcast/cable copywriting /</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=33077</guid> </item> <item> <title> Broadcast/broadband copywriting / </title> <dc:identifier>ISBN:9780205674527 (pbk.) | 0205674526 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=33870</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Orlik, Peter B..<br /> Boston : Allyn &amp; Bacon, 2010 .<br /> xii, 492 p. : 24 cm..<br /> 9780205674527 (pbk.) | 0205674526 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=33870">Place hold on <em>Broadcast/broadband copywriting /</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=33870</guid> </item> <item> <title> Showreel.02 : 56 projects on audiovisual design / [edited and written by Björn Bartholdy ; English translation by Catherine Grovesnor]. </title> <dc:identifier>ISBN:9783866540262 (hbk.) | 3866540264 (hbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=135862</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Bartholdy, Björn..<br /> Cologne, Germany : Daab, 2008 .<br /> [399] p. : , Includes index. 25 cm. +.<br /> 9783866540262 (hbk.) | 3866540264 (hbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=135862">Place hold on <em>Showreel.02 :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=135862</guid> </item> <item> <title> Electronic marketing and the consumer / </title> <dc:identifier>ISBN:0761910697 (acid-free paper) | 0761910700 (pbk.) | 9780761910701</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=155747</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> Thousand Oaks, CA : SAGE Publications, 1997 .<br /> xiii, 193 p. : 24 cm..<br /> 0761910697 (acid-free paper) | 0761910700 (pbk.) | 9780761910701 </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=155747">Place hold on <em>Electronic marketing and the consumer /</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=155747</guid> </item> <item> <title> Television disrupted the transition from network to networked TV / </title> <dc:identifier>ISBN:</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=52950</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Palmer, Shelly..<br /> Amsterdam ; | Boston : Focal Press, 2006 .<br /> xx, 224 p. : 23 cm..<br /> </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=52950">Place hold on <em>Television disrupted</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=52950</guid> </item> <item> <title> Electronic broadcast media in Singapore and the region / </title> <dc:identifier>ISBN:9812437592 (pbk.) | 9789812437594 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=36795</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Keshishoglou, John E..<br /> Singapore : Thomson Learning : 2005 .<br /> v, 380 p. : 26 cm..<br /> 9812437592 (pbk.) | 9789812437594 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=36795">Place hold on <em>Electronic broadcast media in Singapore and the region /</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=36795</guid> </item> <item> <title> Principles of electronic media / </title> <dc:identifier>ISBN:0205449751 (pbk)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=39429</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> By Davie, William R.,.<br /> Boston, MA : Pearson / Allyn and Bacon, 2006 .<br /> xix, 409 p. : 24 cm..<br /> 0205449751 (pbk) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=39429">Place hold on <em>Principles of electronic media /</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=39429</guid> </item> <item> <title> Convergent journalism : an introduction / </title> <dc:identifier>ISBN:0240807243 (pbk.) | 9780240807249 (pbk.)</dc:identifier> <!-- prettier-ignore-start --> <link>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=45957</link> <!-- prettier-ignore-end --> <description> <![CDATA[ <p> Burlington, MA : Elsevier/Focal Press, 2005 .<br /> ix, 227 p. : 25 cm.<br /> 0240807243 (pbk.) | 9780240807249 (pbk.) </p> ]]> <![CDATA[ <p> <a href="https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-reserve.pl?biblionumber=45957">Place hold on <em>Convergent journalism :</em></a> </p> ]]> </description> <guid>https://librarycatalogue.taylors.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=45957</guid> </item> </channel> </rss>
