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Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / Damian Ryan.
by Ryan, Damian [author.]. Edition: Fifth edition.Publisher: New York, New York State : Kogan Page Inc, [2020]Copyright date: ©2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
(1).
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Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- [author.]. Edition: Third edition.Publisher: New York : Routledge, Taylor & Francis Group, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23/1]
(1).
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Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- [author.]. Edition: Third edition.Publisher: New York, New York ; London : Routledge, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.231]
(1).
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Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor.
by Yang, Kenneth C. C [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/91]
(3).
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The end of fashion : clothing and dress in the age of globalization / edited by Adam Geczy, Vicki Karaminas.
by Geczy, Adam [editor.] | Karaminas, Vicki [editor.]. Edition: First edition.Publisher: London ; New York : Bloomsbury Visual Arts, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 391]
(1).
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Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- [author.]. Publisher: New York, NY : Routledge, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 302.23]
(1).
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Social media : a critical introduction / Christian Fuchs.
by Fuchs, Christian, 1976- [author.]. Edition: Third edition.Publisher: Los Angeles : SAGE, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.231 FUC 2021]
(1).
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Research methods in digital food studies / edited by Jonatan Leer and Stinne Gunder Strøm Krogager
by Leer, Jonatan [editor] | Krogager, Stinne Gunder Strøm [editor]. Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Copyright date: ©2021Availability: Items available for reference: Taylor's Library-TU (1).
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Handbook of research on digital media and creative technologies / Dew Harrison, editor.
by Harrison, Dew, 1952- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2015]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23/1]
(1).
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Media activism in the digital age / edited by Victor Pickard and Guobin Yang. Publisher: London, [England] ; New York, New York : Routledge, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.23]
(1).
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The global PR revolution : how thought leaders succeed in the transformed world of PR / Maxim Behar.
by Behar, Maxim [author.]. Publisher: New York, New York : Allworth Press, [2019]Copyright date: ©2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Social media and crisis communication / edited by Lucinda Austin and Yan Jin.
by Austin, Lucinda L [editor.] | Jin, Yan [editor.]. Edition: Second edition.Publisher: New York, New York ; London : Routledge, [2022]Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.45]
(1).
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Learning social media analytics with R : transform data from social media platforms into actionable insights / Raghav Bali, Dipanjan Sarkar, Tushar Sharma.
by Bali, Raghav [author.] | Sarkar, Dipanjan [author.] | Sharma, Tushar [author.]. Publisher: Birmingham, England ; Mumbai, [India] : Packt Publishing, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 006.312]
(1).
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Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz.
by Heinze, Aleksej [editor.] | Fletcher, Gordon [editor.] | Rashid, Tahir [editor.] | Cruz, Ana [editor.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DIG 2020]
(1).
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Social media for progressive public relations / edited by Outi Niininen.
by Niininen, Outi [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.202854678 SOC 2023]
(1).
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The SAGE handbook of social media research methods / edited by Anabel Quan-Haase and Luke Sloan.
by Quan-Haase, Anabel [editor.] | Sloan, Luke [editor.]. Edition: Second edition.Publisher: Los Angeles : SAGE, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 302.2310721]
(1).
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Social media : how to engage, share, and connect / Regina Luttrell.
by Luttrell, Regina, 1975- [author.]. Edition: Fourth edition.Publisher: Lanham : Rowman & Littlefield Publishers, 2021Availability: No items available
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Strategies and tools for managing connected consumers / [edited by] Ree C. Ho.
by Ho, Ree C, 1986- [editor.]. Publisher: Hershey, PA : Business Science Reference, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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Social media : how to engage, share, and connect / Regina Luttrell.
by Luttrell, Regina, 1975- [author.]. Edition: Fourth edition.Publisher: Lanham, Maryland : Rowman & Littlefield Publishers, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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