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Marketing management / Philip Kotler, Kevin Lane Keller, Alexander Chernev.
by Kotler, Philip [author.] | Keller, Kevin Lane, 1956- [author.] | Chernev, Alexander [author.]. Edition: Sixteenth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2022]Copyright date: ©2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell.
by Cornwell, T. Bettina [author.]. Edition: Second edition.Publisher: New York, New York State ; London, England : Routledge, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.285]
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How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer.
by Bergh, Joeri van den, 1971- [author.] | Behrer, Mattias [author.]. Edition: 3rd edition.Publisher: London ; Philadelphia : Kogan Page, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.
by Quesenberry, Keith A, 1971- [author.] | Coolsen, Michael K. Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry [author.]. Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Integrated marketing communications / Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A. Shimp.
by Luck, Edwina [author.] | Barker, Nigel [author.] | Sassenberg, Anne-Marie [author.] | Chitty, William [author.] | Andrews, J. Craig [author.] | Shimp, Terence A [author.]. Edition: 6th edition Asia-Pacific edition.Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2021]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
by Miller, Thomas W [author.]. Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Global business : competitiveness and sustainability / Riad A. Ajami and G. Jason Goddard.
by Ajami, Riad A [author.] | Goddard, G. Jason [author.]. Edition: First edition.Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.049]
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