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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard. Edition: 2nd ed.Publisher: Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
(1).
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Strategic integrated marketing communication : theory and practice / Larry Percy.
by Percy, Larry. Publisher: Oxford : Elsevier, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PER]
(2).
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Strategic advertising management / Larry Percy, Richard Elliott.
by Percy, Larry | Elliott, Richard H. Edition: 3rd ed.Publisher: Oxford ; New York : Oxford University Press, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER]
(3).
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PER 2014]
(1).
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry. Edition: Second edition.Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/02]
(1).
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Advertising communications & promotion management / John R. Rossiter, Larry Percy
by Rossiter, John R | Percy, Larry [(j.a.)]. Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROS]
(11).
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Strategic integrated marketing communications / Larry Percy.
by Percy, Larry [author.]. Edition: Fourth edition.Publisher: London ; New York, New York : Routledge, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
(1).
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Strategic advertising management / Larry Percy, Richard Rosenbaum-Elliott.
by Percy, Larry [author.] | Elliott, Richard H [author.]. Edition: Sixth edition.Publisher: Oxford : Oxford University Press, [2021]Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PER 2021]
(1).
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