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Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.
by Grigsby, Mike [author.]. Edition: Second edition.Publisher: London ; New York : Kogan Page, 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
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Essentials of marketing analytics / Joseph Hair, Dana E. Harrison, Haya Ajjan.
by Hair, Joseph F., Jr, 1944- [author.] | Harrison, Dana E [author.] | Ajjan, Haya [author.]. Edition: International student edition.Publisher: New York : McGraw-Hill, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
(1).
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Research methods for business : a skill-building approach / Roger Bougie and Uma Sekaran.
by Sekaran, Uma [author.] | Bougie, Roger [author.]. Edition: Eighth edition.Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2019Availability: Items available for reference: Taylor's Library-TU (1).
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Planning research in hospitality and tourism / Levent Altinay, Alexandros Paraskevas and SooCheong (Shawn) Jang.
by Altinay, Levent [author.] | Paraskevas, Alexandros [author.] | Jang, SooCheong (Shawn) [author.]. Edition: Second edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791072 ALT 2016]
(3).
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Research project workbook & guide. Publisher: Torrensville, SA : South Australian Science Teachers Association, 2019Other title: Research project workbook and guide.Availability: Items available for loan: Taylor's Library-TC
[Call number: 001.4 RES 2019]
(1). Items available for reference: Taylor's Library-TC
[Call number: 001.4 RES 2019]
(1).
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Methods in behavioral research / Paul C. Cozby, Scott C. Bates.
by Cozby, Paul C [author.] | Bates, Scott, 1969- [author.]. Edition: Fourteenth edition.Publisher: New York : McGraw-Hill Education, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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SPSS survival manual a step by step guide to data analysis using IBM SPSS / Julie Pallant.
by Pallant, Julie [author.]. Publisher: London : McGraw-Hill Education, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/91]
(3).
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Sustainable tourism : breakthroughs in research and practice / Information Resources Management Association, editor.
by IGI Global [publisher.] | Information Resources Management Association. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/4]
(3).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Introduction to genetic analysis / Anthony J.F. Griffiths, John Doebley, Catherine Peichel, David A. Wassarman.
by Griffiths, Anthony J. F [author.] | Doebley, John F [author.] | Peichel, Catherine L, 1969- [author.] | Wassarman, David A [author.]. Edition: Twelfth edition.Publisher: New York, NY : W.H. Freeman & Company/Macmillan Learning, [2020]Copyright date: ©2020Other title: Genetic analysis.Availability: Items available for loan: Taylor's Library-TU
[Call number: 576.5 GRI 2020]
(1).
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Understanding communication research methods : a theoretical and practical approach / Stephen M. Croucher and Daniel Cronn-Mills.
by Croucher, Stephen Michael, 1978- [author.] | Cronn-Mills, Daniel [author.]. Edition: Third edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 302.20721 CRO 2022]
(1), Taylor's Library-TU
[Call number: 302.20721 CRO 2022]
(2).
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Qualitative research methods : collecting evidence, crafting analysis, communicating impact / Sarah J. Tracy.
by Tracy, Sarah J [author.]. Edition: Second edition.Publisher: Hoboken, NJ : Wiley Blackwell, [2020]Availability: Items available for loan: Taylor's Library-TC
[Call number: 001.42 TRA 2020]
(1).
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Composing research, communicating results / Kurt Lindemann.
by Lindemann, Kurt, 1970- [author.]. Edition: 1st edition.Publisher: Hoboken, NJ : Wiley-Blackwell, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 808/.042]
(1).
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Business research methods.
by Bell, Emma, 1968- [author.] | Harley, Bill [author.] | Bryman, Alan [author.]. Edition: Sixth edition / Emma Bell, Bill Harley, Alan Bryman.Publisher: Oxford : Oxford University Press, 2022Availability: No items available
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Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz.
by Lipschultz, Jeremy Harris, 1958- [author.]. Publisher: New York, NY : Routledge, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TC
[Call number: 302.23]
(1).
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Research methods for construction / Richard Fellows and Anita Liu.
by Fellows, Richard, 1948- [author.] | Liu, Anita [author.]. Edition: Fifth edition.Publisher: Chichester, West Sussex : Wiley Blackwell, [2022]Availability: Items available for loan: Taylor's Library-TU
[Call number: 624.072 FEL 2022]
(3).
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Research methods for education / Peter Newby, Emeritus Professor of Higher Education, Middlesex University.
by Newby, Peter [author.]. Edition: Second edition.Publisher: Abingdon, Oxon. ; New York : Routledge, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 370.72]
(1).
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Researching and writing dissertations : a complete guide for business and management students / Roy Horn.
by Horn, Roy [author.]. Edition: Second edition.Publisher: London : Chartered Institute of Personnel and Development, [2012]Copyright date: ©2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 650.072]
(1).
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Planning research in hospitality and tourism / Levent Altinay, Alexandros Paraskevas and SooCheong (Shawn) Jang.
by Altinay, Levent [author.] | Paraskevas, Alexandros [author.] | Jang, SooCheong (Shawn) [author.]. Edition: Second edition.Publisher: London : Routledge, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
(1).
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