Marketing efficiency in tourism : coping with volatile demand / edited by Peter Keller, Thomas Bieger ; with contributions by Seppo Aho ... [et al.].
Contributor(s): Keller, Peter
| Bieger, Thomas | Aho, Seppo.
Series: International tourism research and concepts ; v. 1.Publisher: Berlin : Erich Schmidt Verlag, c2006Description: vii, 262 p. : ill. ; 24 cm.ISBN: 9783503097241 (pbk.); 3503097244 (pbk.).Subject(s): Tourism -- MarketingDDC classification: 338.4791
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 338.4791 MAR 2006 (Browse shelf) | 1 | Available | SHTEx,70004,03,GR | 5000123149 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
On cover: International Association of Scientific Experts in Tourism (AIEST)
Includes bibliographical references.