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Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan | ebrary, Inc.

Publisher: Hoboken, N.J. : John Wiley, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].

Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT 2021] (4).