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Legends in marketing. Philip Kotler / series editor, Jagdish N. Sheth.

By: Kotler, Philip.
Contributor(s): Sheth, Jagdish N.
Series: Legends in marketing.Publisher: New Delhi ;Thousand Oaks, Calif. : SAGE, 2012Description: 9 v. : ill. ; 25 cm.ISBN: 9788132105190 (hbk. : set of 9 volumes).Subject(s): Kotler, Philip | Marketing | Marketing researchDDC classification: 658.80092
Contents:
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 1 1 Available TBSxx,34007,03,CL 5000139156
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 2 1 Available TBSxx,34007,03,CL 5000139126
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 3 1 Available TBSxx,34007,03,CL 5000139101
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 4 1 Available TBSxx,34007,03,CL 5000139123
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 5 1 Available TBSxx,34007,03,CL 5000139127
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 6 1 Available TBSxx,34007,03,CL 5000139102
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 7 1 Available TBSxx,34007,03,CL 5000139110
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 8 1 Available TBSxx,34007,03,CL 5000139111
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8

 658.80092 KOT 2012 (Browse shelf) Vol. 9 1 Available TBSxx,34007,03,CL 5000139113

Includes bibliographical references.

v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.