Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.
By: Kotler, Philip
.
Contributor(s): Keller, Kevin Lane | Lu, Taihong.
Series: Pearson one.Publisher: Singapore : Pearson Prentice Hall, 2009Description: lvi, 625 p. : col. ill. ; 28 cm.ISBN: 9789810679972 (pbk.); 9810679971 (pbk.).Subject(s): Marketing -- China -- Management | Marketing -- ManagementDDC classification: 658.800951
Partial contents:
Pt. 1. Recognizing the bases for marketing management. - Pt. II. Assessing market orientation and customer value. - Pt. III. Choosing value. - Pt. IV. Offering value. - Pt. V. Delivering value. - Pt. VI. Communicating value. - Pt. VII. Creating lasting growth and value.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8 |
658.800951 KOT (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000000688 |
Includes bibliographical references and index
Pt. 1. Recognizing the bases for marketing management. - Pt. II. Assessing market orientation and customer value. - Pt. III. Choosing value. - Pt. IV. Offering value. - Pt. V. Delivering value. - Pt. VI. Communicating value. - Pt. VII. Creating lasting growth and value.