Global public relations : spanning borders, spanning cultures / Alan R. Freitag and Ashli Quesinberry Stokes.
By: Freitag, Alan R.
Contributor(s): Stokes, Ashli Quesinberry.
Publisher: New York, NY : Routledge, 2009Description: xviii, 310 p. : ill. ; 25 cm.ISBN: 0415448158 (pbk.); 9780415448154 (pbk.).Subject(s): Public relations -- Cross-cultural studies | Culture and globalization | Intercultural communicationDDC classification: 659.209Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.209 FRE (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000045921 |
Includes bibliographical references and index.
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Structural comparisons -- The state of the public relations profession -- South and Southeast Asia -- Evolutionary public relations in China, Japan, and South Korea -- The Middle East -- PUblic relations in Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- A look to the future.