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Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Publisher: New York : Wiley, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRO]
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Positioning : the battle for your mind / Al Ries, Jack Trout. ; [with a new foreword by Philip Kotler]
by Ries, Al | Kotler, Philip | Trout, Jack [(j.a.)]. Publisher: New York : McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 RIE]
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In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout.
by Trout, Jack | ebrary, Inc. Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8]
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Bottom-up marketing / by Al Ries and Jack Trout.
by Ries, Al | Trout, Jack. Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIE]
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Differentiate or die : survival in our era of killer competition / Jack Trout, with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Edition: 2nd ed.Publisher: Hoboken, N.J. : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 TRO 2008]
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Marketing warfare / Al Ries & Jack Trout.
by Ries, Al | Trout, Jack. Edition: 20th anniversary ed.Publisher: New York : McGraw-Hill, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIE]
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.
by Trout, Jack | Rivkin, Steve, 1947-. Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 TRO 2010]
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The 22 immutable laws of marketing / Al Ries and Jack Trout
by Ries, Al | Trout, Jack [(j.a.)]. Edition: Paperback ed.Publisher: England : HarperCollinsBusiness, 1994Other title: Twenty-two immutable laws of marketing..Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 RIE]
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