Return on investment in meetings and events : tools and techniques to measure the success of all types of meetings and events / Jack J. Phillips, M. Theresa Breining, Patricia Pulliam Phillips
By: Phillips, Jack J.
Contributor(s): Breining, M. Theresa | Phillips, Patricia Pulliam.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2008Description: xxvi, 274 p. : ill. ; 23 cm.ISBN: 9780750683388 (pbk.).Subject(s): Business meetings -- Evaluation | Trade shows -- Evaluation | Special events -- Evaluation | Congresses and conventions -- Evaluation | Seminars -- Evaluation | Rate of returnDDC classification: 658.456Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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Main Collection | TU External Storage-LCS | 658.456 PHI 2008 (Browse shelf) | 1 | Available | SHTEx,70004,03,CL | 5000099430 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | |
Main Collection | TU External Storage-LCS | 658.456 PHI (Browse shelf) | 1 | Available | SHTEx,70004,03,CL | 1000808816 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.
1. The need for the ROI methodology in the meetings and events industry - 2. The ROI methodology: a brief overview - 3. The alignment: defining needs and objectives - 4. Measuring inputs and indicators - 5. Measuring reaction and perceived value - 6. Measuring learning and confidence - 7. Measuring application and implementation - 8. Measuring and lsolating the impact of meetings and events - 9. Monetary benefits, costs, and ROI - 10. Intangible benefits - 11. Reporting results - 12. Implementing and sustaining the evaluation system - Appendix - Index.