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Essentials of marketing research / Tony Proctor.
by Proctor, Tony. Edition: 2nd ed.Publisher: Harlow, England ; New York : Financial Times, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 PRO]
(3).
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Project evaluation and feasibility analysis for hospitality operations / Kevin Baker.
by Baker, Kevin, 1949-. Publisher: Melbourne: Hospitality Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.476479494 BAK]
(6).
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Marketing research / William Zikmund, Steve D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin.
by Zikmund, William G [author.] | D'Alessandro, Steven [author.] | Lowe, Ben, 1978- [author.] | Winzar, Hume [author.] | Babin, Barry J [author.]. Edition: 4th Asia-Pacific edition.Copyright date: ©2014Publisher: South Melbourne, Victoria : Cengage Learning Australia Pty Limited, [2017]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ZIK 2017]
(1).
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Handbook of research on social media applications for the tourism and hospitality sector / Célia M. Q. Ramos, Cláudia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, Célia M. Q [editor.] | Almeida, Cláudia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/91]
(3).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ROU 2021]
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