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Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger, 1952-.

Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.80019 DOO 2012] (1).
Persuasion in advertising [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy.

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J, 1954-.

Edition: 1st ed.Publisher: London ; New York : Routledge, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1/01/9] (1).
Advertising to children : new directions, new media / edited by Mark Blades [and three others].

by Blades, Mark [editor.].

Publisher: Hampshire, England ; New York, New York : Palgrave Macmillan, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.1083] (1).
Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen.

by Stoklossa, Uwe | Rempen, Thomas.

Publisher: London : Thames & Hudson, 2010Other title: New techniques for visual seduction.Availability: Items available for loan: Taylor's Library-TU [Call number: 741.67 STO 2010] (2).
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

by Sutherland, Max | Sylvester, Alice K.

Edition: 2nd ed.Publisher: St. Leonards, NSW : Allen & Unwin, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1019 SUT] (1).
Building distinctive brand assets / Jenni Romaniuk.

by Romaniuk, Jenni [author.].

Publisher: Australia; New Zealand : Oxford University Press, 2018Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 ROM 2018] (1).