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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Singapore : Page One, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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Understanding brands [videorecording]
by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.827 UND 2010]
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From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, L. (Leslie) | ScienceDirect (Online service). Edition: 3rd ed.Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
by De Chernatony, L. (Leslie) | McDonald, Malcolm | Wallace, Elaine. Edition: 4th ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC 2011]
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, L. (Leslie). Edition: 3rd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC 2010]
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Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm | Wallace, Elaine. Edition: 4th ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Marketing : concepts and strategies.
by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing. Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 DIB 2016]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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