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Communicating visually : the graphic design of the brand / edited by Daniel Raposo.
by Raposo, Daniel [editor.]. Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2019Availability: Items available for loan: Taylor's Library-TC
[Call number: 741.6 COM 2019]
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The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.
by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.]. Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 MAC 2021]
(1).
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Paid attention : innovative advertising for a digital world / Faris Yakob.
by Yakob, Faris [author.]. Edition: Second edition.Publisher: New York : Kogan Page, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 YAK 2022]
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Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.
by Quesenberry, Keith A, 1971- [author.] | Coolsen, Michael K. Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji.
by Mogaji, Emmanuel [author.]. Publisher: Oxon, UK ; New York, NY : Routledge, Taylor & Francis Group, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Sustainable marketing, branding, and reputation management : strategies for a greener future / edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom.
by Bensson, Ruzive [editor.] | Bigirimana, Stanislas [editor.] | Chiwaridzo, Option Takunda [editor.] | Masengu, Reason, 1982- [editor.] | Blossom, Christina [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 726.209561]
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