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Can we do that?! : outrageous PR stunts that work?! / Peter Shankman.
by Shankman, Peter. Publisher: Hoboken, NJ : Wiley, [2007]Copyright date: ©2007Other title: Outrageous PR stunts that work?!.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 SHA]
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Design and layout : understanding and using graphics / David Dabner.
by Dabner, David. Publisher: Singapore : Page One, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 DAB]
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Foundations of marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-. Edition: 3rd ed.Publisher: New York : Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PEL]
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How to write great copy : learn the unwritten rules of copywriting / Dominic Gettins.
by Gettins, Dominic | Gettins, Dominic. Unwritten Rules of Copywriting. Edition: 2nd ed.Publisher: London : Kogan Page, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 GET 2006]
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Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors.
by Macklin, M. Carole | Carlson, Les. Publisher: Thousand Oaks, Calif. : SAGE, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.2345083 ADV]
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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
by Tellis, Gerard J, 1950-. Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 TEL]
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Advertising cultures : gender, commerce, creativity / Sean Nixon.
by Nixon, Sean, 1966-. Publisher: London ;Thousand Oaks, Calif. : SAGE, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 NIX]
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How advertising works : the role of research / edited by John Philip Jones.
by Jones, John Phillip. Publisher: Thousand Oaks, Calif. : SAGE, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 HOW]
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Advertising in modern and postmodern times / Pamela Odih.
by Odih, Pamela. Publisher: Thousand Oaks, CA : SAGE, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ODI]
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The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.
by Heath, Joseph, 1967- | Potter, Andrew. Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HEA 2006]
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When politicians attack : party cohesion in the media / Tim Groeling.
by Groeling, Tim J. Publisher: Cambridge ; New York : Cambridge University Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.73 GRO 2010]
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The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.
by McAllister, Matthew P. Publisher: Thousand Oaks : SAGE, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1042 MAC 1996]
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
by Frank, Thomas (Thomas C.). Publisher: Chicago : University of Chicago Press, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 381.30973 FRA]
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Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation / Michael Cockman.
by Cockman, Michael. Publisher: Oxford : How to Books, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.940688 COC]
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Media planning guide 2007 : Malaysia Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2007Other title: Media guide 2007.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.109595 MED | 302.23 MED 2007]
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Advertising : new techniques for visual seduction / Uwe Stoklossa ; edited by Thomas Rempen.
by Stoklossa, Uwe | Rempen, Thomas. Publisher: London : Thames & Hudson, 2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.67 STO]
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Man appeal : advertising, modernism and men's wear / Paul Jobling.
by Jobling, Paul. Publisher: Oxford : Berg, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.196870941 JOB]
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Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg.
by Booth, David | Koberg, Corey, 1977-. Publisher: Hoboken, N.J. : John Wiley, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.144]
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