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Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource] / edited by Arch G. Woodside.
by Woodside, Arch G. Edition: 1st ed.Publisher: Bingley : Emerald, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Hotel marketing [electronic resource] / S.M. Jha.
by Jha, S. M. Edition: Rev. ed.Publisher: Mumbai [India] : Himalaya Pub. House, 2010Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/764794]
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Tourism management and marketing [electronic resource] / edited by Manpal Singh.
by Singh, Manpal. Edition: 1st ed.Publisher: Mumbai : Himalaya Book Pvt., 2008Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791068]
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Camels, tigers & unicorns [electronic resource] : rethinking science & technology-enabled innovation / Uday Phadke, Shailendra Vyakarnam.
by Phadke, Uday | Vyakarnam, Shailendra. Publisher: London : World Scientific Publishing Europe Ltd, c2017Other title: Camels, tigers and unicorns.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.064]
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Mapping managerial implications of green strategy [electronic resource] : a framework for sustainable innovation / George Tesar, Hamid Moini, Olav Jull S�rensen.
by Tesar, George | Moini, Hamid | S�rensen, Olav Jull. Publisher: London : World Scientific Publishing Europe Ltd., �2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/08]
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Selling science [electronic resource] : how to use business skills to win support for scientific research / Steven Judge, Richard Lucas ; with a foreword by Paddy Regan.
by Judge, S. M. (Steven M.) | Lucas, Richard, 1952-. Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The scale-up manual [electronic resource] : handbook for innovators, entrepreneurs, teams and firms / Uday Phadke, Shailendra Vyakarnam.
by Phadke, Uday | Vyakarnam, Shailendra. Publisher: London : World Scientific Publishing Europe Ltd., �2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.406]
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Winning in service markets [electronic resource] : success through people, technology and strategy / Jochen Wirtz.
by Wirtz, Jochen. Publisher: Hackensack, NJ : WS Professional, an imprint of World Scientific Publishing Co. Pte Ltd., c2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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Marketing for competitiveness [electronic resource] : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi.
by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Den Huan. Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72095]
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Quantitative modelling in marketing and management [electronic resource] / edited by Luiz Moutinho, Kun-Huang Huarng.
by Moutinho, Luiz | Huarng, Kun-huang. Edition: 2nd ed.Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., c2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.80072/7]
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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.
by Smith, D. V. L. (David Van Lloyd) [author.] | Fletcher, J. H [author]. Publisher: Chichester, West Sussex : Wiley, 2004Other title: Art and science of interpreting market research evidence.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Hospitality marketing management / David C. Bojanic, University of Texas at San Antonio, Robert D. Reid, ASCSB International.
by Reid, Robert D [author.] | Bojanic, David C [author.]. Edition: Sixth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 657.8370688]
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Facebook marketing for dummies.
by Haydon, John, ?e author | Diamond, Stephanie [author.]. Edition: Sixth edition / by John Haydon, Stephanie Diamond.Publisher: Indianapolis, IN : John Wiley and Sons., 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Starting an online business all-in-one / by Shannon Belew and Joel Elad.
by Belew, Shannon [[author]] | Elad, Joel [author.]. Edition: 5th edition.Publisher: [Hoboken, New Jersey] : John Wiley & Sons Inc [2017]Other title: Starting an online business all-in-one for dummies.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Tourism management / David Weaver, Laura Lawton.
by Weaver, David B. (David Bruce) | Lawton, Laura. Edition: Fifth edition.Publisher: Milton, Australia : Wiley, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791068]
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Fashion marketing communications / Gaynor Lea-Greenwood.
by Lea-Greenwood, Gaynor. Publisher: West Sussex : Wiley & Sons, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 391.00688]
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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate.
by Tungate, Mark, 1967- | ProQuest (Firm). Edition: 3rd ed.Publisher: London ; Philadelphia : Kogan Page, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.9/20688]
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Advanced fashion technology and operations management / Alessandra Vecchi.
by Vecchi, Alessandra [author.]. Publisher: Hershey, Pennsylvania : Business Science Reference, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.9/2068]
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Tourism management, marketing, and development. Volume I, The importance of networks and ICTs / edited by Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, and Christian Longhi.
by Mariani, Marcello M [editor.] | Baggio, Rodolfo [editor.] | Buhalis, Dimitrios [editor.] | Longhi, Christian, 1952- [editor.]. Publisher: Basingstoke : Palgrave Macmillan, 2014Other title: Importance of networks and ICTs.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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Kiss, bow, or shake hands : sales and marketing : the essential cultural guide : from presentations and promotions to communicating and closing / Terri Morrison, Wayne A. Conaway.
by Morrison, Terri | Conaway, Wayne A [aut]. Publisher: New York : McGraw-Hill, ©2012Other title: Kiss, bow, or shake hands, sales and marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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