Taylor's Library

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Service encounters in tourism, events and hospitality : staff perspectives / Miriam Firth.

by Firth, Miriam [author.].

Publisher: Bristol, England ; Blue Ridge Summit, Pennsylvania : Channel View Publications, [2020]Copyright date: 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Customer relationship management : concept, strategy, and tools / V. Kumar, Werner Reinartz.

by Kumar, V, 1957- [author.] | Reinartz, Werner J [author.].

Edition: Third edition.Publisher: Berlin, Germany : Springer, [2018]Copyright date: ©2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
Strategies and tools for managing connected consumers / [edited by] Ree C. Ho.

by Ho, Ree C, 1986- [editor.].

Publisher: Hershey, PA : Business Science Reference, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/72] (1).
Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.

by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.].

Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 726.209561] (1).