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Festival and special event management / Ian McDonnell, Johnny Allen, William O'Toole.
by McDonnell, Ian | Allen, Johnny | O'Toole, William. Publisher: Brisbane ; New York : Wiley, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 394.26068 MCD]
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Essentials of marketing research / Tony Proctor.
by Proctor, Tony. Edition: 2nd ed.Publisher: Harlow, England ; New York : Financial Times, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 PRO]
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A practical guide to integrated marketing communications / Tom Brannan.
by Brannan, Tom. Publisher: London: Kogan Page, 1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BRA]
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Marketing on the Internet / Jill H. Ellsworth, Matthew V. Ellsworth.
by Ellsworth, Jill H, 1949- | Ellsworth, Matthew V. Edition: 2nd ed.Publisher: New York : John Wiley, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ELL]
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The fundamentals and practice of marketing / John Wilmshurst.
by Wilmshurst, John | CAM Foundation | Institute of Marketing. Edition: 2nd ed.Publisher: London : Heinemann, 1984 (1985 printing)Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIL]
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Consumer behaviour in Asia / Hellmut Schutte with Deanna Ciarlante.
by Schütte, Hellmut | Ciarlante, Deanna. Publisher: Houndsmills : Macmillan Business, 1998Copyright date: ©1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH]
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Project evaluation and feasibility analysis for hospitality operations / Kevin Baker.
by Baker, Kevin, 1949-. Publisher: Melbourne: Hospitality Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.476479494 BAK]
(6).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO]
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Marketing mistakes and successes / Robert Hartley.
by Hartley, Robert F, 1927-. Edition: 10th ed.Publisher: Hoboken, NJ : Wiley, 2006Other title: Marketing mistakes & successes.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800973 HAR]
(4).
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Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri.
by Vinjamuri, David, 1964- | ebrary, Inc. Publisher: Hoboken, NJ : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: Fourteenth edition.Publisher: New York, NY : McGraw-Hill Education, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET 2015]
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Camels, tigers & unicorns [electronic resource] : rethinking science & technology-enabled innovation / Uday Phadke, Shailendra Vyakarnam.
by Phadke, Uday | Vyakarnam, Shailendra. Publisher: London : World Scientific Publishing Europe Ltd, c2017Other title: Camels, tigers and unicorns.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.064]
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Mapping managerial implications of green strategy [electronic resource] : a framework for sustainable innovation / George Tesar, Hamid Moini, Olav Jull S�rensen.
by Tesar, George | Moini, Hamid | S�rensen, Olav Jull. Publisher: London : World Scientific Publishing Europe Ltd., �2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.4/08]
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Selling science [electronic resource] : how to use business skills to win support for scientific research / Steven Judge, Richard Lucas ; with a foreword by Paddy Regan.
by Judge, S. M. (Steven M.) | Lucas, Richard, 1952-. Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The scale-up manual [electronic resource] : handbook for innovators, entrepreneurs, teams and firms / Uday Phadke, Shailendra Vyakarnam.
by Phadke, Uday | Vyakarnam, Shailendra. Publisher: London : World Scientific Publishing Europe Ltd., �2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.406]
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Winning in service markets [electronic resource] : success through people, technology and strategy / Jochen Wirtz.
by Wirtz, Jochen. Publisher: Hackensack, NJ : WS Professional, an imprint of World Scientific Publishing Co. Pte Ltd., c2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658]
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Marketing for competitiveness [electronic resource] : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya and Den Huan Hooi.
by Kotler, Philip | Kartajaya, Hermawan, 1947- | Hooi, Den Huan. Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72095]
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