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Global business : competitiveness and sustainability / Riad A. Ajami and G. Jason Goddard.

by Ajami, Riad A [author.] | Goddard, G. Jason [author.].

Edition: First edition.Publisher: London, [England] ; New York, New York : Routledge, 2018Copyright date: 2018Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.049] (1).
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.

by Miller, Thomas W [author.].

Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8] (1).
Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.].

Edition: Twelfth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.8/342] (1).