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		Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by Keller, Kevin Lane, 1956-. Edition: Third editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2008Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KEL] (5). Place hold
		Principles of marketing : a global perspective / Philip Kotler ... [et al.] by Kotler, Philip. Publisher: Singapore : Pearson/Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (3). Place hold

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