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Social media marketing : game theory and the emergence of collaboration / Eric Anderson.
by Anderson, Eric. Publisher: Heidelberg : Springer, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 AND 2010]
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The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz.
by Metz, Adam. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 MET 2012]
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Strategy from the outside in : profiting from customer value / George S. Day, Christine Moorman.
by Day, George S | Moorman, Christine. Publisher: New York, N.Y. : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 DAY 2010]
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Auditing social media : a governance and risk guide / Peter R. Scott, J. Mike Jacka.
by Scott, Peter R, 1964- | Jacka, J. Mike. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SCO 2011]
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Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web / Brian Solis.
by Solis, Brian. Edition: Rev. & updated.Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 SOL 2011]
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The social media MBA : your competitive edge in social media strategy development & delivery / Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].
by Holloman, Christer | Adeyeri, Eb. Publisher: Chichester, West Sussex: John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 HOL 2012]
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Sage ACT! 2012 cookbook [electronic resource] : over 90 advanced recipes for power users of ACT! 2012 for increasing the efficiency of your business / Karen Fredricks.
by Fredricks, Karen S | ebrary, Inc. Publisher: Birmingham, U.K. : Packt Pub., 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Microsoft Dynamics Sure Step 2010 [electronic resource] : the smart guide to the successful delivery of Microsoft Dynamics business solutions / Chandru Shankar, Vincent Bellefroid.
by Shankar, Chandru | Bellefroid, Vincent | ebrary, Inc. Publisher: Olton, Birmingham : Packt Pub. Ltd., 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.
by Dragon, Ric. Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 DRA 2012]
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Maximizing your sales with Microsoft Dynamics CRM 2011 / Edward Kachinski, Timothy Kachinske, Adam Kachinske.
by Kachinske, Edward | Kachinske, Timothy | Kachinske, Adam. Publisher: Boston, MA : Course Technology/Cengage Learning, c2012Other title: Microsoft Dynamics CRM 2011.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 KAC 2012]
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Small business smarts [electronic resource] : building buzz with social media / Steve O'Leary, Kim Sheehan, Sterling Lentz.
by O'Leary, Steve | Sheehan, Kim | Lentz, Sterling. Publisher: Santa Barbara, Calif. : Praeger, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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The financial services marketing handbook [electronic resource] : tactics and techniques that produce results / Evelyn Ehrlich and Duke Fanelli.
by Ehrlich, Evelyn, 1950- | Fanelli, Duke, 1954-. Publisher: Hoboken, NJ : Bloomberg Press, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 332.1068/8]
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The experience effect for small business [electronic resource] : big brand results with small business resources / by Jim Joseph.
by Joseph, Jim, 1963-. Publisher: Cupertino, Calif. : Happy About, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Marketing automation for dummies [electronic resource] / by Mathew Sweezey.
by Sweezey, Mathew. Publisher: Hoboken : Wiley, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8 | 658.8/72 | 658.872]
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Social CRM for dummies / by Kyle Lacy, Stephanie Diamond and Jon Ferrara.
by Lacy, Kyle | Diamond, Stephanie | Ferrara, Jon. Edition: 1st ed.Publisher: Hoboken, N.J. : Wiley, c2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8120285 LAC 2013]
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Monster loyalty : how Lady Gaga turns followers into fanatics / Jackie Huba.
by Huba, Jackie. Publisher: London : Portfolio/Penguin, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8343 HUB 2013]
(1), Taylor's Library-TU
[Call number: 658.8343 HUB 2013]
(1), TC External Storage
[Call number: 658.8343 HUB 2013]
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Cases on consumer-centric marketing management [electronic resource] / Vimi Jham and Sandeep Puri, editors.
by Jham, Vimi, 1968- | Puri, Sandeep, 1972- | ebrary, Inc. Publisher: Hershey, PA : Business Science Reference, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/343]
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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
by Halloran, Tim, 1969- | Morgan, Adrian. Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Handbook of strategic account management : a comprehensive resource / Diana Woodburn and Kevin Wilson ; Cylinder, cover design.
by Woodburn, Diana | Wilson, Kevin, 1947- | Cylinder. Publisher: Chichester, England : Wiley, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872]
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Analytics and dynamic customer strategy : big profits from big data / John F. Tanner.
by Tanner, John F. Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 TAN 2014]
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