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Sharpen the Saw: the practitioner's guide to advertising / edited by Palani K A Pillai.
by Pillai, Palani K. A, 1967 | Institute of Advertising Singapore. Edition: 1st ed.Publisher: Singapore : Institute of Advertising Singapore, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1095957 SHA]
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NTC'S dictionary of advertising / Jack G Wiechmann
by WIECHMANN, Jack G. Edition: 2nd ed.Publisher: IL : NTC Pub. Co., 1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.103 WIE]
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Advertising outdoors watch this space! / David Bernstein
by Bernstein, David. Publisher: England : Phaidon Press Ltd, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BER]
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Brand identity for television : with knobs on / Martin Lambie-Nairn.
by Lambie-Nairn, Martin. Publisher: London : Phaidon, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 LAM 1997]
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Creating desire / John Machado
by Machado, John. Publisher: New York : A Sympress Book, 1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MAC]
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Creating & delivering winning advertising & marketing presentations / Sandra Moriaty & Tom Duncen.
by Moriaty, Sandra | Duncan, Tom (Thomas R.). Edition: 2nd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Other title: Creating and delivering winning advertising and marketing presentations.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8101 MOR]
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Communication arts magazine advertising. Annual 38 Publisher: Palo Alto, Ca : Coyne & Blanchard, 1997Other title: Communication arts magazine.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 COM]
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Write on target : the direct marketer's copywriting handbook / Donna Baier Stein, Floyd Kemske
by Stein, Donna Baier | Kemske, Floyd, 1947-. Publisher: Lincolnwood, Ill. : NTC Business Books, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 653.81 STE]
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The copy book : how 32 of the world's best advertising writer's write their advertising. Publisher: Crans, Switzerland : Roto Vision SA, 1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 COP]
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Madison Avenue U.S.A. : the extraordinary business of advertising and the people who run it / Martin Prager Mayer
by Mayer, Martin Prager. Publisher: IL : NTC Business Books, 1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 MAY]
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DAGMAR : defining advertising goals for measured advertising results / Solomon Dutka
by Dutka, Solomon. Edition: 2nd ed.Publisher: IL : NTC Business Books, 1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.11 DUT]
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Design for corporate image : the image of a company Publisher: Laren : VK Pub., 1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 DES]
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Advertising communications & promotion management / John R. Rossiter, Larry Percy
by Rossiter, John R | Percy, Larry [(j.a.)]. Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROS]
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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarity
by Wells, William, 1926- | Burnett, John, 1944- | Moriarity , Sandra E. ( Sandra Ernst). Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1998Other title: Advertising : principles and practice.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WEL]
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
by Burnett, John | Moriarty, Sandra E. (Sandra Ernst). Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUR]
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