International marketing / Richard L. Sandhusen.
By: Sandhusen, Richard.
Series: Barron's business review series. Publisher: Hauppauge, N.Y. : Barron's Educational series, c1997Description: xiv, 481 p. : ill. ; 23 cm.ISBN: 0812094328.Subject(s): Export marketingDDC classification: 658.848Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 2 |
658.848 SAN (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000037922 |
"A streamlined course for students and business people"--Cover.
Includes index.
1. The international market: forces and strategies - 2. International marketing planning - 3. International marketing systems - 4. International marketing research 1: exploring global opportunities - 5. International marketing research II: generating reliable recommendations for decision makers - 6. Political and legal influences on international markets - 7. Economic influences on international markets - 8. Cultural influences on international markets - 9. Prospects and opportunities in international markets - 10. International consumer and organizational markets - 11. International segmentation, targeting and positioning strategies - 12. Measuring international market and sales potential - 13. International product planning I: product/ market growth strategies - 14. International product planning II: product design and development strategies - 15. Pricing in international markets I: establishing objectives and policies - 16. Pricing in international markets II: formulating strategies and tactics - 17. International promotion planning - 18. International distribution planning I : distribution channel strategy - 19. International distribution planning II: global logistics - Index.