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Building buzz : how to reach and impress your target audience / by Marisa D'Vari ; foreword by Susan RoAne.

By: D'Vari, Marisa.
Publisher: Franklin Lakes, NJ : Career Press, c2005Description: 253 p. : ill. ; 21 cm.ISBN: 1564147797 (pbk.); 9781564147790 (pbk.).Subject(s): Advertising media planning | Advertising | Publicity | Public relationsDDC classification: 659.111
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 8

659.111 DVA (Browse shelf) 1 Available SLASx,05000,03,GR 5000019433

Includes bibliographical references (p. 243-246) and index.