The business of tourism : concepts and strategies / A. K. Bhatia.
By: Bhatia, A. K
.
Publisher: Malaysia : Unipress Publishing, 2006Description: xix, 435 p. ; 25 cm.ISBN: 9789833733767 (hbk.); 983373376X (hbk.).Subject(s): TourismDDC classification: 338.4791
Contents:
1. Tourism -A historical perspective - 2. Consumer behaviour and tourism demand - 3. Dimensions of tourism - 4. Measuring the demand for tourism - 5. The structure of tourism industry - 6. The tourism industry and public sector organisation - 7. Special interest tourism - 8. International cooperation in tourism - 9. Travel and accommodation - 10. Travel and transport - 11. Retail travel trade - 12. Travel legislation - 13. Business tourism - 14. Marketing and promoting for tourism - 15. Tourism planning and environment - Case studies.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6 , Side 2, TierNo 5, BayNo 2 |
338.4791 BHA (Browse shelf) | 1 | Available | SHTEx,70005,03,AD | 5000035647 |
1. Tourism -A historical perspective - 2. Consumer behaviour and tourism demand - 3. Dimensions of tourism - 4. Measuring the demand for tourism - 5. The structure of tourism industry - 6. The tourism industry and public sector organisation - 7. Special interest tourism - 8. International cooperation in tourism - 9. Travel and accommodation - 10. Travel and transport - 11. Retail travel trade - 12. Travel legislation - 13. Business tourism - 14. Marketing and promoting for tourism - 15. Tourism planning and environment - Case studies.