Social TV [electronic resource] : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile / Mike Proulx, Stacey Shepatin.
By: Proulx, Mike
.
Contributor(s): Shepatin, Stacey.
Publisher: Hoboken, N.J. : John Wiley, 2012Description: 1 online resource (xvi, 272 p.) : ill.ISBN: 9781118226339 (ebk.); 111822633X (ebk.).Other title: Social television.Subject(s): Television programs -- Internet marketing | Online social networks | Television programs -- Social aspects | Electronic booksAdditional physical formats: Print version: Proulx, Mike.: Social TV.DDC classification: 659.02854678 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.02854678 (Browse shelf) | e-book | SOMAC,37002,03,CL,PPT |
Includes index.
Includes bibliographical references (p. 245-258) and index.