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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (15).
Management / Luis Gomez-Mejia, David B. Balkin

by Gómez-Mejía, Luis R | Balkin, David B, 1948- [(j.a.)].

Edition: Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658 GOM] (2).
Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright

by Burgelman, Robert A | Maidique, Modesto A | Wheelwright, Steven C, 1943-.

Edition: 3rd ed.Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.514 BUR] (1).
The legal and regulatory environment of business / O. Lee Reed ... [et al.].

by Reed, O. Lee (Omer Lee).

Edition: 12th ed.Publisher: Boston : McGraw-Hill/Irwin, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 346.7307 LEG] (2).
Organizational behavior : human behavior at work / John W. Newstrom, Keith Davis.

by Newstrom, John W | Davis, Keith, 1918-.

Edition: Eleventh edition, International editionPublisher: Boston, Mass. : McGraw-Hill/Irwin, [2002]Copyright date: ©2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.3 NEW] (1).
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

by Hawkins, Del I | Mothersbaugh, David L | Best, Roger J.

Edition: 10th ed.Publisher: Boston : McGraw-Hill/Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420973 CON] (7).
Principles of macroeconomics / Robert H. Frank, Ben S. Bernanke

by Frank, Robert H | Bernanke, Ben | McClung, Bruce | Mogab, Jack.

Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 339 FRA] (1).
Operations management : meeting customers' demands / Edward M. Knod, Richard J. Schonberger.

by Knod, Edward M | Schonberger, Richard J.

Edition: 7th ed.Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.5 KNO] (3).
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 MAR] (4).
Using information technology : a practical introduction to computers & communications : complete version / Brian K. Williams, Stacey C. Sawyer

by Williams, Brian K, 1938- | Sawyer, Stacey C [(j.a.)].

Edition: 5th ed., [Int. ed.]Publisher: Boston, Mass. : McGraw Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 004 WIL] (1).
Introduction to managerial accounting / Jeannie M. Folk, Ray H. Garrison, Eric W. Noreen

by Folk, Jeannie M | Garrison, Ray H [(j.a.)] | Noreen, Eric W [(j.a.)].

Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.1511 FOL] (5).
Microsoft Word 2002 : brief / Stephen Haag, James T.Perry, Rick Parker.

by Haag, Stephen | Parker, R | Perry, James T.

Publisher: Boston, IL : McGraw-Hill/Irwin, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 652.55369 HAA] (1).
Microsoft Word 2002 : introductory / Stephen Haag, James T.Perry, Rick Parker.

by Haag, Stephen | Parker, Rick, 1949- | Perry, James T.

Publisher: Boston, IL : McGraw-Hill/Irwin, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 652.55369 HAG] (1).
Information technology : the breaking wave / Dennis P. Curtin ... [et al.]

by Curtin, Dennis P.

Publisher: Boston, IL : McGraw-Hill/Irwin, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 004 INF] (1).
Global telecommunications revolution : the business perspective / Thomas J. Housel, Eric Wm. Skopec.

by Housel, Thomas J | Skopec, Eric W, 1946-.

Publisher: Boston : McGraw-Hill/Irwin, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 384.043 HOU] (1).
Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.).

Edition: 2nd ed.Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 DUN] (6).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 2nd ed.Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAI] (1).