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The successful marketing plan : how to create dynamic, results-oriented marketing / Roman G. Hiebing, Scott W. Cooper and Steve J. Wehrenberg.

by Hiebing, Roman G | Cooper, Scott W | Wehrenberg, Steve.

Edition: 4th ed., fully rev. and expanded.Publisher: New York, NY : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 HIE 2012] (1).