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Marketing management : a strategic, value-based approach / Gregory Whitwell, Bryan A. Lukas, Peter Doyle.

by Whitwell, Gregory | Doyle, Peter, 1943 June 23-2003 | Lukas, Bryan A.

Publisher: Milton, Qld. : Wiley Publishing Australia, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WHI] (1).
Making the market : the rise of consumer society / Greg Whitwell

by Whitwell, Gregory.

Publisher: Melbourne : Mcphee Gribble Publishers, 1989Availability: Items available for loan: Taylor's Library-TU [Call number: 339.470994 WHI] (3).